Brief introduction and background?

My name is Bolaji Ayinde. I’m the CEO of NOUVA COUTURE, an award winning fashion house in Lagos, Nigeria. I come from a Christian background, the third out of three children. I attended Queen’s college, Yaba, Lagos and then went to Regent college of science and college, Ghana, where I graduated with a BSC in management with computing and majored in marketing.

What is Fashion to you?

Fashion to me is a powerful form of expression and creativity.

When did you first realize you wanted to pursue a career as a designer?

In school.

What’s your favorite part of being a Fashion designer?

My favorite part about being a designer is really the creation and production of the pieces.

Where do you get inspiration for creating your designs?

Nature basically.

Are you a self thought designer or you went to Fashion school? If yes describe your experience?

No, I didn’t go to fashion school, but I took some courses in fashion design.

How do you create your designs through Fashion illustrations or software?

Designs are hand sketched not necessarily illustrated.

What skills are important for a successful career in Fashion designing?

First and foremost, the ability to be creative, business savvy, attention to detail, basic ability to draw or sketch, pattern cutting and sewing.

How do you stay up to date with the ever changing fashion trends?

Lifestyle magazines, fashion blogs, social media etc.

What was your biggest fear when you first started your own line?


What was the biggest rookie mistake you made when you first started out?

Leaving production in the hands of tailors.

What role do you think social media plays in fashion today?

Social media plays a huge role in the fashion industry. Mainly because of the exposure it gives brands. It is more accessible for people to come up with new ideas and have their name on the market. Also bloggers have become major keys in the marketing of fashion pieces. Do not be afraid to invest in a good one who promotes similar vision with your brand.

How would you describe your personal style?

Simple effortless.

How do you deal with the competition in the fashion industry?

Never lose focus, be hardworking, Above all seek God always.

Where can we find you online?

Instagram – Twitter – Facebook @ Nouvacouture


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