Serwaa Amihere

Tell us a bit about yourself?

Serwaa Amihere, I am a broadcast journalist. I have been on TV professionally for more than 5 years, but worked behind the scene as a producer and reporter. I was best newscaster in Ghana 2018 and recently I was adjudged number One on the list of 2018 Most Influential Media Personalities in Ghana. I’m from Ghana and hold a Bachelor of Science degree in Business Administration.

What inspired you to be a News Anchor, childhood dream or career choice?

Both. I started my media career from entertainment and lifestyle, and was later groomed to become a Tv/News presenter by Nana Aba Anamoah, news editor at GHOne TV and former news caster at TV3. It was a deliberate decision to be a news anchor. I worked towards it and when the time came, I was ready. It is within the desire to change the narrative of the stereotypical notion that entertainment people can’t be serious or present hard needs. Reading major news bulletin on a top national TV satisfies the goal. It is one achievement that is not just for me as a woman, but for every young lady out there. We become empowered when we see our vision, and work to achieve it as women.

What does a News Anchor do?

The work of the News Anchor begins first thing in the morning and late at night. I wake up and prepare for work at 4am. I used to read 6am news on the Breakfast show on GHOne TV. I also read on midday news, the intermittent news updates as well as the major bulletin at 18:30 GMT, NEWS TONIGHT. I’m also on air on weekends, Saturday and Sundays with NEWS TONIGHT at 18:30 GMT. The news room at GHOne TV is an inclusive setup. We are involved from the field, to filing, editing and final broadcast. Very important at the news room is our preproduction and post broadcast meetings which is our vital monitoring mechanism in ensuring that our news principles are adhered to.

How do you gather information from multiple sources & determine which information is relevant to be aired?

From established sources to scoops, all news reports go through rigorous editorial policies before they are finally disseminated.

What is the key to success when communicating with the public?

You become empowered when you have a clear vision, plan and work towards it. Challenges, yes but don’t let them break your focus.

How does it feel airing sad news, do your emotions get to you?

News anchors are human and can exhibit emotional tenets but the viewers must hear what happened exactly without emotional coercion because that’s how they make decisions. What we do to satisfy our compassion for heart-rending stories is to donate, insist on justice when applicable and attempt to offer solace in issues where people need help. There have been many reports which ended with victims having reliefs in many forms, either by GHOne TV,  reader’s philanthropic decisions and interventions by state agencies or NGOs. Typical example is the tramadol reports which ended in a campaign, followed by national forum, regulatory action by Food and Drug Board and now full attention by the National Youth Authority which has planned to build rehab centers across the country to curb substance abuse in Ghana. That’s how we express our emotions on sad news stories. We make impact.

What is the atmosphere behind the scenes in the News room?

News room is a place where you hear stories so you expect to see story tellers. There has never been a dull moment at the newsroom. Reporters, editors and producers will make sure the work is done. No excuses. It’s embodiment of passion and commitment to impact the ordinary person on the street.

What are your strengths?

(God. When we see the impact of our struggle and how it brings relief to the ordinary person, we gain strength to do more).

What do you like to do outside work?

(private)

Advice to ladies who want to make it in the 9-5 world?

Be prepared to commit to your passion. Working hard and smart cannot be compromised. It is not an easy path but when you are determine and ready, you will make it. Be open to suggestions and learn from your setbacks.

Where do you see yourself in 5years as a Tv/New Anchor?

It is important that what we are doing in Ghana can be seen and felt on the continent and the world. I also want to take my philanthropic activities to the world.

What’s inspires your Fashion style?

I love to look good and confident. And dress the way I want to be addressed.

Who is your role model and why?

Nana Aba Anamoah has projected a goal in my heart and I look up to her toughness, intelligence and passion to Journalism, hoping to go higher than her mark.

Where we can find you online?

Instagram: @SerwaaAmihere

Twitter: @Serwaa_Amihere

Facebook: Serwaa Amihere (@SerwaaAM)

 



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